How to Make Business Account Personal on Instagram
In today’s digital age, Instagram has become a powerful tool for businesses to connect with their audience and promote their products or services. However, maintaining a balance between a professional business account and a personal touch can be challenging. In this article, we will discuss how to make your business account on Instagram more personal while still maintaining its professional image.
1. Use a Friendly Username and Profile Picture
One of the first steps in making your business account more personal is to choose a friendly username and profile picture. Instead of using a generic company name, opt for a username that reflects your brand’s personality. For the profile picture, consider using a picture of a team member or a logo that is more relatable and approachable.
2. Share Behind-the-Scenes Content
People love to see the behind-the-scenes happenings of their favorite brands. Share photos and videos of your team, office, and the process of creating your products or services. This not only adds a personal touch but also helps your audience feel more connected to your brand.
3. Engage with Your Audience
Interacting with your followers is crucial for building a personal connection. Respond to comments, messages, and direct messages promptly. Ask your audience questions and encourage them to share their own experiences with your products or services. This will help you build a loyal community and show that you value their input.
4. Share Personal Stories
In addition to promoting your products or services, share personal stories and experiences related to your brand. This could include employee spotlights, customer testimonials, or even your own experiences with the industry. By sharing these stories, you’ll create a more relatable and human connection with your audience.
5. Use a Consistent Brand Voice
While it’s important to add a personal touch, it’s also crucial to maintain a consistent brand voice. This means using language and tone that aligns with your brand’s values and messaging. Whether you’re using a more formal tone or a casual one, ensure that it remains consistent across all your posts.
6. Utilize Instagram Stories and Reels
Instagram Stories and Reels are excellent tools for adding a personal touch to your business account. Use them to share quick updates, behind-the-scenes content, and behind-the-scenes content. These features are more informal and can help you connect with your audience on a more personal level.
7. Host Live Sessions
Hosting live sessions on Instagram can be a great way to engage with your audience in real-time. Share insights, answer questions, and provide value to your followers. This not only adds a personal touch but also positions you as an expert in your field.
In conclusion, making your business account on Instagram more personal can help you build a stronger connection with your audience. By using a friendly username, sharing behind-the-scenes content, engaging with your followers, and maintaining a consistent brand voice, you can create a more relatable and approachable presence on the platform. Remember to leverage Instagram Stories, Reels, and live sessions to further enhance your personal touch while still maintaining a professional image.
