Did they use ethos in “Super Size Me” movie education?
In the documentary “Super Size Me,” filmmaker Morgan Spurlock explores the impact of fast food on the human body. Throughout the film, Spurlock employs various rhetorical strategies to persuade viewers of the dangers of fast food consumption. One of the most significant rhetorical strategies employed is the use of ethos, or ethical appeal. This article aims to analyze the use of ethos in “Super Size Me” and its impact on the audience’s perception of the film’s message.
One of the primary ways Spurlock uses ethos in “Super Size Me” is by establishing himself as a relatable and credible source. Spurlock begins the film by explaining his background as a healthy, active individual. He portrays himself as a typical American consumer who is interested in the food industry and its impact on public health. By doing so, Spurlock immediately establishes a connection with the audience, making them more likely to trust his perspective and findings.
Furthermore, Spurlock uses his own experiences as a means to demonstrate the effectiveness of fast food. He embarks on a 30-day experiment where he consumes only McDonald’s food, including the largest portions available. By personalizing the issue, Spurlock showcases the potential consequences of excessive fast food consumption, thus reinforcing his argument. The audience is more likely to be swayed by Spurlock’s personal experiences rather than a purely statistical or theoretical argument.
Another example of ethos in “Super Size Me” is the use of expert testimony. Throughout the film, Spurlock consults with various medical professionals and health experts who provide their insights on the effects of fast food. By presenting these experts as credible sources, Spurlock strengthens his argument and adds weight to his claims. The audience is more likely to trust the film’s message when it is supported by the opinions of qualified professionals.
Moreover, Spurlock employs a sense of urgency in “Super Size Me” to further enhance the ethos of the film. He highlights the growing obesity rates in the United States and the potential long-term health consequences of fast food consumption. By emphasizing the urgency of the issue, Spurlock creates a sense of moral responsibility among the audience, urging them to reconsider their own eating habits.
In conclusion, “Super Size Me” effectively utilizes ethos to persuade its audience of the dangers of fast food consumption. By establishing Spurlock as a relatable source, personalizing the issue through his own experiences, presenting expert testimony, and creating a sense of urgency, the film successfully appeals to the audience’s ethical beliefs. This use of ethos plays a crucial role in the film’s impact and its ability to educate viewers about the potential risks associated with fast food.
